Rock and Roll Gallery—the ultimate online destination for rock and roll photography—continues its 25th anniversary celebration with a landmark event: the debut of legendary photographer James Fortune’s first-ever in-depth on-camera interview. The exclusive feature premiered on the Gallery’s “Shot Talk” platform, showcasing never-before-seen images and candid reflections from one of music history’s most elusive visual storytellers. The interview, captured by gallery owner Chris Vranian at Fortune’s home in Virginia, highlights some of the most pivotal moments in rock history through Fortune’s lens.
James Fortune’s legacy spans from documenting anti-war protests on the Sunset Strip to capturing the wild, unfiltered world of rock legends in the 1960s and ’70s. His archive includes intimate and iconic images of The Rolling Stones, Paul McCartney, Jim Morrison, Elton John, and perhaps most famously, Led Zeppelin—his “Dove Shot” of Robert Plant became one of the most recognizable posters of the 1970s. Though his career briefly paused for military service in Vietnam (where he served as a Navy photographer), Fortune returned to chronicle a generation that shaped modern music and culture.
The “Shot Talk” interview is rich with vivid storytelling and rare insights. Fortune recalls moments like the 1966 LA Riots, where he captured images that UPI couldn’t match, and a 1973 Led Zeppelin shoot at the Hyatt House Hotel, where tour manager Peter Grant helped pose Jimmy Page for Fortune’s perfect frame. He also recounts the chaos and charisma of Keith Moon at The Who's Tommy premiere in 1975. These anecdotes not only show Fortune’s access but also his instinct for seizing the soul of a scene.
Chris Vranian, who has worked closely with Fortune for years, calls the interview a “long overdue labor of love.” Known for being reclusive, Fortune’s willingness to share stories publicly for the first time is a major milestone for Rock and Roll Gallery. His candid approach and vivid recollections make the interview a must-watch for rock fans and photography enthusiasts alike. To mark the moment, the gallery is offering 25% off all Fortune’s prints through Labor Day.
Founded and curated by Vranian, Rock and Roll Gallery continues to set the standard for music photography. With its motto “What Music Looked Like,” the platform bridges generations of fans with timeless visuals and exclusive content. Its “Shot Talk” series further cements the gallery as a cultural hub—where music history and photography meet. Learn more and view the interview at Rock and Roll Gallery or click below.
